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Domino's Paving For Pizza

Potholes, cracks and bumps in the road are problems across the U.S., both for cars and the safety of carryout pizza. With the Paving for Pizza initiative, Domino’s is helping to repair roads all over the country to make sure carryout customers get their pizza home in pristine condition. Working with Crispin Porter and Bogusky, we designed the the vehicle wraps that went on to the dump truck and steam roller. As well as various signage and branded assets. Within two months of launch, the project received more than a billion media impressions while customers submitted 137,000 nominations from 15,257 different zip codes in all 50 states.

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